Business Introduction
What solution does DeBank official account provide for Web3 organizations?
Last updated
What solution does DeBank official account provide for Web3 organizations?
Last updated
DeBank Cloud's "Official Account" service aims to build precise connections between rising Web3 startups and real users behind any 0x addresses, to accumulate Web3 followers and boost industry influence.
Our official account is a two-way communication bridge between Web3 projects and 0x addresses. Web3 projects can use it as a more efficient solution for the following business scenarios:
1) Marketing growth -- Precise and efficient channels for promotion
Web3 projects can use official accounts to broadcast business marketing cards to any 0x addresses: analyzing the potential target 0x users based on their on-chain behaviors, then reaching them directly and precisely via official accounts. In this way, Web3 projects can avoid reaching target users in a blindly inefficient way.
2)Follower management -- A user platform to gain more Web3 followers
DeBank brings together an extensive network of active Web3 users and we can promote your official accounts to them to help you gain new followers quickly and enhance your projects' influence in the industry. On DeBank Cloud, Web3 projects can use your official accounts to push your latest project updates, rewarding activities, important notices, etc. to your followers and receive user proposals and votes to help you make decisions more wisely.
3）User interaction -- A more professional Web3 customer support system
Web3 projects can initiate conversations with any user via our "user chat" feature and receive inquiries and feedback from numerous 0x users. Compared to traditional communication methods such as Discord, you can clearly see your user's 0x address, detailed holding positions, whether they are platform token/NFT collection holders, or fans of certain projects, etc. This helps you set case priorities and facilitates subsequent troubleshooting.
For the majority of your organization roles, official accounts are utilized in everyday workflows. Here are some examples of roles and their work scenarios:
1)Marketing role:
The 'Broadcast messages' feature can be used to push corporate business cards to all potential users and attract new users' attention to let them try your products.
2)Operation role:
The 'Stream' feature can be used to regularly send the latest project updates to your project followers and attract more followers.
3)Customer service role:
Customer service staff can login to 'Userchat' to view and reply to all inquiries, feature requests, bug reports, etc., from all 0x addresses.
4)Product manager role:
Product managers can initiate votes to collect feature request proposals using the 'proposal' feature, and conduct in-depth interviews and surveys with important customers who hold your platform token, collections, etc.) through 'Userchat'. This helps you make more scientific plans for future project iterations.
Let's delve into the challenges faced by Web3 projects in marketing, operations, and customer service, along with the solutions provided by our official account services:
1)Low-efficient advertising platforms
Most Web3 projects are still using traditional Web2-style advertising platforms (e.g., Emails, browser advertisments, Twitter, etc.) to look for Web3 users. Although the advertisement coverage looks substantial, the real Web3 users you reach are very few.
2)Reach your users blindly
Even though some traditional AD platforms do reach a small number of Web3 users by luck, these Web3 users' profiles are like a "blind box" for you. You can't see their 0x addresses. You have no idea if their on-chain activities match your project's features or not: What‘s their net worth? What's their investment preferences? Are they DeFi degens?
3)Can't receive effective feedback from your users
Most AD platforms are a one-way channel that can only send messages. Your conversation is over once your message is delivered. You can not receive feedback from your audience nor know their doubts, dissatisfaction, or suggestions about your product. Therefore, it's a little bit challenging for you to find the right direction to improve your product and explore the potential explosive growth ways.These problems cost you a lot but return poor advertising results.
If you are struggling with these issues, welcome to give us a shot. Our service can help you as follows:
Precisely reach any on-chain user
You can send a message to any 0x address accurately as you wish and receive their feedback.
Data-powered decisions
We will recommend high-value Web3 addresses and screen out low-value addresses based on your needs. You can see detailed data reports, including conversion rates, during different marketing phases.
Performance-based payment
You only pay for real users who have checked your messages. You can reach a 0x address accurately at the cost of less than $1.
1)Advertising platform
Find a gathering place for Web3 users
Our Web3 marketing service is utilizing DeBank's asset management platform (https://debank.com) for advertising. Being the best Web3 portfolio tracker product in this area, DeBank has the most real on-chain users.
You can screen your target 0x addresses you want to touch and edit your advertising message content. We utilize "DeBank Hi" (https://debank.com/hi) to send instant messages to these specified addresses.
When the owners of these recipient addresses log into DeBank, they will receive your message.In this way, your advertising content will be delivered to a large number of Web3 users.
2)Target audience
You can screen the users accurately before advertising.
Compared to the traditional random advertising campaigns, DeBank fully utilizes and benefits from Web3 eco's advantages: all on-chain activity data of 0x addresses are public and transparent: total net worth, participated chains & DeFi protocols, tokens & NFTs, address age, etc.The combination of these screening conditions can provide a lot of flexibility for you to grow your market wisely.
We also provide many sets of pre-selected high-value address lists to you for free. For example：
Active Web3 users,Top 50k users in the Web3 Social Ranking, Web3 ID holders: active DeBank users with high net worth.
DeFi lovers - users deposit over $100,000 in protocols: DeFi degens with over $100K deposits in various DeFi protocols.
A list of users with over $100 deposits in specific protocols, such as users with over $100 deposits in Uniswap. You can also find users who have used similar Dapps as you do. For example, to promote "Curve", you can screen out all addresses that have used Uniswap before.
Specific Top1000 NFT collection holders, such as Azuki collection holders
Apart from our pre-selected address lists, you can also use data analysis platforms like "Dune" or your own database to select your target audience through your customized screening conditions.
3)Cost control
Pay for the real intention of the advertising receiver, and help you refine the advertising costs while obtaining high-quality exposure
In "DeBank Hi", every user can set a price ($1 by default) for him to receive a direct message from a stranger. This is his own attention offer price.
We will send your advertising message to all your selected recipients for free. Users will receive your message as below screenshot shows.
Your recipient can choose to open this envelope if he is willing to read this message, then the corresponding attention fee will be deducted from your official account and used to pay for the recipient's attention. This is the only fee you need to pay while using this marketing service, and you only need to pay for this attention fee when the user actively reads your message content.Here's what it looks like:
Also, you don't have to worry too much about your advertising cost for a great advertising campaign like this.Our product designers have already calculated it for you carefully:
Support for screening of user's attention offer price You can screen out recipients who have set a very high attention offer price before sending your advertising message. For example, you can set your affordable price to $1.
Control your total advertising cost
You can also configure your advertising ratio for your target audience to control your final cost when you deposit your pre-payment. If the cumulative attention cost spent exceeds your pre-payment amount, all your remaining unread offers will be recalled automatically.
Web3 projects usually synchronize project related information to followers on platforms like Twitter, Discord, etc, but spreading influence through traditional user platforms also brings the following troubles to project owners:
1)Ineffective operational efficiency and follower growth
On traditional platforms, project teams must compete with massive Web2 organizations and users for target audience's attention, leading to slow content exposure and follower growth.
2)The value of information delivery is unclear
Organizations have no insight about their audience & their asset conditions, and can't judge the actual value each post achieves.
1)Blue ocean opportunity: intense competition on traditional platforms VS vibrant emerging Web3 communties
DeBank is a hub for Web3 users, whose unique characteristics make them more inclined to pay attention to news about new Web3 projects. Compared to the sporadic interactions for each post on traditional user platforms, the enthusiasm and attention here are extremely high.
Let's take a typical post from Rabby Wallet as an example: 6.5% of its total followers have read it within less than 2 days after it gets posted, and nearly 5% of the Web3 users who saw the message will comment or share.
Furthermore, all statistics are real and transparent. Project teams can see which 0x addresses have viewed, reposted, and commented on your post, and they can also check the detailed on-chain positions of these addresses.
2)The platform provides many free promotional slots for official accounts to help them gain a large number of fans in a short period.
This includes, but is not limited to, the following methods:
Recommendations on the trending cards in the "Follow" module.
The recently popular official accounts will appear here.
Recommendations for newly added official accounts
For newly created official accounts, the platform will have a dedicated recommendation section to give preferential traffic to them.
Ranking of official accounts
Rankings for all official accounts can be found here and followed on this page.
Recommending your target users to your project
DeBank has a strong background in on-chain analysis. If an 0x address currently holds your project's platform tokens, NFT collections, or has interacted with your project's contract, we'll recommend a "follow card" for the corresponding project's official account when they login to the platform. This greatly aids the project side in converting all users into follower.
We're proud to say: DeBank's official account will be a powerful ally for Web3 projects looking to amplify their influence! We have supported some early-stage projects accumulating over 2000 followers within a month in general. So join us to seize the opportunities for early-stage benefits!
It is crucial for Web3 projects to maintain frequent communication with users to gather more scientific iteration suggestions during its rapid development. Therefore, replying to user inquiries, collecting user suggestions and proposals is of great importance.
Users can click "say Hi" to communicate with the project team on the platform. We also allow the project team to place corresponding feedback links on their official websites or share them on Twitter, Discord, etc. to collect user feedback.
DeBank's account system is built based on the 0x addresses. So official accounts can clearly check your user's 0x address, detailed holding positions, whether they are platform token/NFT collection holders, or fans of certain projects, etc. This helps you set case priorities and facilitates subsequent troubleshooting.
Official account owners can receive all user replies in the backend and have unrestricted communication with your users. Therefore, in addition to users initiating communication, official accounts can also start the conversation proactively with other 0x users for:
Promotion for new product releases: reach potential target users quickly and accurately.
Internal testing for new project features: communicate product improvement suggestions with current existing users.
Market research before product design: directly communicate with potential users about their needs, reducing the cost of trial and error.
Efficiently manage your Web3.0 followers: most users will start to follow their official accounts once touched.
Let's take the marketing campaign from "Rabby Wallet" as an example. The final advertisement effects are presented as follows:
Rabby Wallet has newly released the PC version.
We are recommending both our existing extension wallet users and those who use other similar wallets to try out our new PC version.
Target audience:
-Active Web3 users (By Public address lists)
-Addresses who have used Rabby Wallet's extension wallet for signing transactions before.
-Addresses who have used other similar wallets before and are holding over $5000 in net worth.
Filters:
-Attention offer price: <= $1
Total eligible recipient addresses: 7502
Recipients who actively open the message within 7 days: 2117 (28.22%)
Actual cost: $1873.19 (average cost: <$0.88 per active reader)
New followers gained for Rabby Wallet's official account among all readers: 50%
Rabby Wallet has officially started utilizing the broadcast messaging service for potential user acquisition since 12-Feb-2023 and began posting on the Stream service in May-2023. By 9-Jun-2023, the overall operational statistics are as follows:
Total user addresses reached: 27603
Total user addresses that checked messages: 19575
Total marketing promotion expenditure: $13959.34
Average cost per precisely reached user: $0.71
Total acquired followers: 10132; TVF: $373.6M
Number of 0x addresses that replied: 1128
Official site: https://official.debank.com/marketing
Telegram: https://t.me/chuck_2140
Email: hello.cloud@debank.com
